Privacy Problem Social Media

Privacy is a big challenge when it comes to Social Media. The privacy policies seem to be difficult and actually not helping a lot to protect the privacy of the individual participants in those networks. In particular those who just now get on the band wagon of social networking often times hear about privacy issues of Facebook or Google and other platforms.

 

5 concepts to eradicate privacy issues Continue reading “Privacy Problem Social Media”

Digital Agenda EU review meeting

Thank you for attending our LIVE webinar today. 

If you were unable to attend or would like watch the presentation again and share it, there is a recording available.

Quick review from the event

* The Social Media Strategy (Goals, Mission, Actions, Resources…)
* Next steps (What needs to be done, who is in, what can you expect…)
* Next Countries
* 2012 / 13 Milestones


 

The deck is also available via Slideshare

 If we didn’t get to a question that you had about Digital Sunrise Europe, please comment or join our group on Facebook.

Conference Review – Digital Agenda 2012 Conference Brussels

Presentation in parliament

The great work finishes with a great presentation by workshop moderator David Smith at the parliament of the European Commission.

The pan European Social Media Strategy was already mentioned as a great effort of the Digital Agenda Assembly in the morning of that day. No question, thinking out of the box and just doing what needs to be done receives more attention than arguing about what others should do. :)

 

Impact

During the workshop and its presentations on Thursday (June 21)  #da12social  was “trending” on Twitter. This is an outstanding achievement because Twitter is recognizing only the most intense discussions. So far no public sector discussion ever reached that level. We grew to 90 Million impressions and reached 20 Million people during the Digital Agenda event (per reported data by the Digital Agenda). A HUGE thanks to Berrie Pelser and all of those power networker, some of the best connected people in Europe and approximately 1,900 people who helped spread the word during that day. You know my mantra: “We may achieve the extraordinary – If nobody notices, it won’t make a difference!”

 

Three major achievements

a) We demonstrated that a highly skilled team has the ability to crowd source important research and then develop a market relevant and success oriented pan European strategy proposal in less time than 6 weeks.
b) We demonstrated to tens of thousands (apparently up to 20 Million people) that Social Media is a serious way to collaborate across an entire continent and allows to achieve results in extreme short period of time at an unprecedented low cost: no travel expense, absolute minimal administrative overhead and on top: next to no environmental deficit.
c) We demonstrated on a broad level that with initiative and courage combined with an open and democratic society – everybody’s contribution does make a difference.

The huge feedback from participants, such as EC members, politicians,  event attendees and people from the outside following our activities, made it very clear: We already made a difference.

 

Execution

Obviously that was only the beginning. During the participatory workshops we explored in total 9 activities from which 5 seemed to resonated most. We will make a formal proposal how we can execute those activities and what measurable results we can deliver:

1) Education
Educate social media professionals across Europe gaining the skills necessary to quickly expand what we started. We trust we can educate at least 2-5 professionals in each EU country that can in turn educate others down the road and lay the foundation for a homogeneous understanding how social media can create measurable business improvements and create new jobs as a result. We have already over 20 applicants from 7 EU countries who are interested in such a program.

2) Growing Export
Create and roll out an initiative that inspires more than 1,000 business leaders across all 27 member countries  expanding their export capabilities by leveraging social media, creating success stories others can follow and new jobs based on the expanded business. During the conference we have so far 5 businesses who would like to benefit from that.

3) Business Competition
Initiate a business competition where at least 500 business leaders compete for best possible customer experience, creating business advocates and inspire other business leaders to follow. It is also essential that we not only help entrepreneurs to start a business but equally important grow a sustainable business operation and jobs.

4) Public Sector Involvement
Involve the public sector, such as local authorities, chamber of commerce, unions, local EC outlets in the above initiatives so that we get additional local support on one side and the public sector is “learning by doing” the effects of social media. Also during the conference we saw interest from participants from the Sweden, Spanish and UK government to participate.

5) Industry Collaboration
Cooperate with large enterprises who also want to grow their business in the mid market and are interested in sponsoring a significant amount of money for a pan European awareness campaign that provides the needed visibility to make as many companies as possible aware of the advantages of a single digital market. We have also here some larger enterprises considering to support the initiative.

 

Commitment

All of the above have very clearly measurable objectives and an achievable execution deadline: Summer 2013. Currently approximately 20 people each day express their interest to join the initiative. The EC officers clearly encouraged us to continue with what we started.

 

Next Step

1) We will document the Social Media Strategy details that we worked on during our preparation meeting and work on a detailed execution and resource plan as well as cost structure over the next few days.

2) We will present all details and an initial time table for going forward on Thursday July 5 Please Register Here. This will include how we can involve other countries (the Swedish and the Spanish team are already constituted), how we can execute the above topics, how we can get funding for the initiative and how we can eventually help creating 2 Million new jobs across Europe by 2016.

3) We will prepare a concrete proposals for each of the five topics explaining how the EC can support our plans.

 

Taking a break

Again, I want to thank all of you who helped us get that far. This was an unprecedented initiative and I trust we can make a significant contribution to the European economy. I  also want to thank everybody from the EC for their encouragement and support for our engagement. It certainly changed my picture about the work of the EC.

For now, take a break, focus on your current priorities and think about to what extend and capacity you can help going forward. I hope I will see most of you at the July 5 online presentation.

AxelS

Most recent awareness initiative – Tweeting #da12social updates

283 tweets generated 3,219,789 impressions, reaching an audience of 802,507 followers within the past 24 hours

 

Top 10 by number of impressions Top 10 by number of tweets Top 10 by number of followers
  1. berriepelser: 1,291,374
  2. axels: 571,389
  3. lorimoreno: 475,550
  4. swissbusiness: 275,952
  5. maritar: 111,314
  6. confluencemedia: 76,914
  7. zaplindasilva: 52,908
  8. henrystradford: 25,792
  9. seodixitbaiju: 22,054
  10. bee_ruud: 20,050
  1. axels: 21
  2. maritar: 14
  3. olafkracht: 12
  4. berriepelser: 9
  5. peterfinney: 9
  6. tzarulnicolai: 7
  7. joclarbh: 6
  8. socialtele: 5
  9. rogerat: 5
  10. serviceplease20: 5
  1. lorimoreno: 237,775
  2. berriepelser: 143,486
  3. swissbusiness: 68,988
  4. axels: 27,209
  5. zaplindasilva: 26,454
  6. henrystradford: 25,792
  7. confluencemedia: 25,638
  8. seodixitbaiju: 22,054
  9. waynehurlbert: 12,721
  10. carlyathorne: 12,260

See More details here: http://www.hashtracking.com/fast-report/?hashtag=da12social
(keep in mind that the stats on hastracking is dynamic and changes every day)

Digital Agenda Conference – Twitter Life Stream

On June 21, 2012, the Social Media Strategy team will present its research and strategy proposal during the Digital Agenda Conference to the EU Commission.  We will try to report as much as possible during the conference and keep everybody up to date.

Please tune into #da12social on twitter or use Twebevent.com/da12social to follow the conversation.

Making #da12social trending on June 21

We’d like to get as broad as possible coverage across all 27 EU countries.  Please let your friends, colleagues, customers know – something outstanding is happening. Unfortunately there is no region called “EUROPE” on Twitter but if we get all engaged we may even get #da12social trending on a global scale that day – JUNE 21

 

This is what it’s all about:

30 strategists, 250 volunteers created 1,000+ pages of crowd sourced research and 1 strategy proposal in 4 weeks#da12social #outstanding
https://twitter.com/AxelS/status/212439249352540160

300 extraordinary volunteers created a plan, 4 1000′s of consultants and 100,000′s of businesses to grow. #da12social http://XeeMe.com/da12social‬
http://twitter.com/AxelS/status/212630243305979905

 

Suggestions & Support

If you have any questions, suggestions or like to help, please get in touch with Berrie Pelser who manages the awareness campaign and is our “Buzz Master” :)

#da12social‬ Is Europe ready to strategically leverage Social Media for business? – Interview with Axel Schultze @AxelS

#da12social‬
Is Europe ready to strategically leverage Social Media for business?
Interview with Axel Schultze @AxelS

Original posy by Elza Confluencemedia

In 4 weeks time, 30 strategists, 250 volunteers created 1,000+ pages of crowd sourced research and 1 strategy proposal for the Digital Agenda Assembly 2012 of the EU Commission. Yesterday I had the privilege to talk to the man that initiated this group of highly qualified volunteers; Axel Schultze.

Axel Schultze, CEO of Social Media Software company XeeMe, Palo Alto, California – Chairman of the Social Media Academy, Palo Alto and active social media practitioner since 2003.

As part of the Digital Agenda Assembly 2012 of the EU Commission, you created a Digital Agenda Strategy Team. Can you tell me more about your motives to create this team? When and how did you come up with this idea?

The EU commission invited me to do an opening keynote at the Digital Agenda Assembly conference at the 21st of June in Brussels. I reviewed the European situation and realized not only is Europe 4 years behind the US but also not ready to strategically leverage Social Media for business. I proposed to the EU Commission to develop an open strategy to stimulate small and medium business to create growth and to compete on a global market. The scope is huge, so we need a clearly defined strategy to go after that objective. But as an experienced strategist I know it is possible. My motive is to make Europe a more stable and better place to live and work.

Very high goals: sustainable growth, additional jobs and being able to compete in a global market. In the meanwhile we see the news that Europe is struggling to keep their (financial) heads above the water. Do you think Social Media can ‘save’ Europe business wise?

If you look at the struggle Europe is in, there is a difference in what the press is saying and global reality. A large part of the EU, northern countries are economically very strong compared to US and Latin American countries. All in all, we see a rather strong Europe. We are always challenged around the globe. Even when disaster strikes there will be a way to create business.

There are various aspects of growth. If you look at the shoe industry, in Italy and Spain, the leather industry is big. However, both Italy and Spain are struggling. On a global scope, DC Shoesin California, has 8 million fans talking about their shoes on Facebook only. Falco is an Italian shoe factory which is not present on social media at all. Both companies target young people – but the US one is clearly ahead of the European one. If we can stimulate the Italian and Spanish shoe industry online, people don’t need to order shoes from the US.

Then there is the Fascino Group Guangzhou Shoes Manufacturer from China who is a very potential competitive risk. These shoes are not known in Europe because Chinese companies don’t allow Facebook in their marketing strategy. Renren.com is a chinese social network and they are present there. As soon as Fascino is able to deal with western social media platforms, they will come to Europe over-night. Whilst Falco is still not present at all and doesn’t even know how to deal with it. We need to prepare our local businesses. If businesses like Falco are not present other than through old fashioned business concepts, they will not be competitive. And the shoe industry is only one example.

The US and China are big countries with a lot of people speaking the same language. In Italy and Germany almost all television broadcasts are synchronised into their respective languages. Young people can only learn English from music channels, online and a bit from school. What about this language barrier?

Look at the kids in Europe. There are 230 million Facebook users who talk to friends in their native language but also to friends around the world in English. The common language has become English. As such we are initially focusing on those groups of people and businesses who are open minded, have typically a better financial position, and thus are more able to buy the products. They will lead the track and the slow mover will follow.

What if the Euro falls, what strategy will be needed for Social Media and business?

Companies who feel they have no time for Social Media need to learn that it is not a nice-to-have or fancy marketing play but a strategic tool to grow the business. The whole focus of our particular social media initiative is to help grow a business through widening the potential market – which today means more export. Whether the euro falls or not, business will need to continue selling their wares. And if they can’t locally right now, they can find consumers in other parts of Europe or the world.

The US economy almost collapsed 4 years ago. The US grocery brand Whole Foods was known as expensive. In that crisis even rich people saved money but Whole Foods grew. They understood they had to be as human as possible. Albertsons groceries was 10 times bigger at that time but closed more than half of their operation and almost vanished away, others even went out of business because they did not act on the opportunities to get closer to their respective marketswhich is one of the key advantages of social media. (read more about Whole Foods Social Media strategy on Mashable).

Zappos is an online shoe dealer. They had a hard time selling shoes online because people want to try shoes on. They started to send 10 pairs of shoes to fit on and let customers send the ones back that didn’t fit.  In a few years time Zappos grew to a 1 billion business. They recognized that social media is not about fancy, but about building relationships with as much consumers as possible. The prejudice that you can only talk to a few customers in so much time is not true when you apply social media as a business relation tool and not as a spam tool.

What is it exactly that your group is working on, what the European Digital Strategy is in need of? What is this groups added value?

This group has worked through thousands of pages of research. The real work is to make sense out of this information, to distill it. We focus on the 3 biggest industries in the countries. We look at the perception of social media in European countries, at obstacles, rules & regulations and what business owners think of social media. We need to know where they are and identify the opportunities. If we would be pure data junkies, we would see construction work is important because it is big in all countries. But knowing construction is very local, we rather focus on industry segments with a sustainable impact on a country’s economy. The most notable effect for businesses in this situation in Europe is to grow outside their country. We won’t be able to come up with that objective without knowing what is going on in the respective countries. Now, going forward, we cannot continue doing this for the next 4 years for free. We need to find funds and hope to get funding from various sources. And we will look for resources to execute this project in the next couple of years.

What outcome do you hope to present in Brussels.

We developed an execution plan where we hope to assemble a team for the entire project. We would like to see country specific teams and funding to get them going. We build a 3 tier engagement model, where we conduct an awareness campaign with sponsoring from industry leaders to fund this campaign. We recognized the need for profound education for business leaders, business teams as well as consultants and that will be the first problem we need to solve.

On the 20th of June we will reconvene with the team on how we will go forward. We will install more country teams where we get educated resources. We hope to reach 7-10 countries for the remainder of the DA 12. Cutting through the noise is the biggest challenge for all groups on the Agenda. I believe our group demonstrated that we are well able to cut through that noise.

Elza Xeeme 

Stimulating growth and business revenue through social media – Stimulating growth and business revenue through social media #da12social

At DG INFSO, we are impressed with the drive and enthusiasm of a project being managed from a variety of independent social media experts throughout Europe in the run-up to the Digital Agenda Assembly 2012. (#da12social)

We asked Axel Schultze, leader of the project to tell us what he is aiming to achieve:

The overarching objective of the project is to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, who grew their revenue and added new jobs by leveraging social media, year over year till 2016.

We seek new ways for a more stable European Union and like to make business leaders and entrepreneurs aware of the opportunities Social Media holds and help them to apply it in a professional and pleasant way.The first few steps of the current DA12 Social project were orchestrated with smart, highly skilled and very motivated people. With nearly no administrative overhead and a leadership style of the social media age, executives, manager, business development people and social media consultants worked all hands on deck together. Autonomous work groups achieved in only two weeks what traditional consulting teams hardly complete in several months.

This is an ambitious project – how long will it take?

The project life span is expected to be from fall 2012 until end of 2016. Teams in every EU country will work with country officials, collaborate with chambers of commerce and related government groups to help SMEs leverage social media to thrive. The teams will be between 10 and 100 people working in the respective industries or geographies by country  – making it a total of approximately 500 engaged mostly part time people in the project. Funds will be sought from many sources, possibly in part from sponsoring industry leaders. We will build a scalable finance model to ensure relative success by 2016 – meaning even if underfunded we will demonstrate partial success.

So what does success look like?

Success is if any of the team members can motivate 25 companies each quarter to leverage social media to grow their export and hire additional employees to do so. Over the course of the next 4 years success is if the team of 500 was able to help 200,000 companies across Europe to grow plus 200,000 who basically learned on their own. If those companies hire just 5 additional people, we created 2 million additional jobs.”

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