Join the Digital Sunrise initiative – Info Webinar

Digital Sunrise Europe - Helping Business GrowDigital Sunrise Europe is the most significant independent economy movement and largest Social Media project in Europe. Join us and make a difference.

Digital Sunrise Europe – Introductory webinar

Hundreds of volunteers, social media savvy business owner, manager, executives, consultants and other volunteers joint forces to make a difference and assist small medium enterprises across Europe to thrive and accelerate their export business.

We share details about the Digital Sunrise Europe project and how you can join as a contributor, social media consultant, alliance partner or sponsor.

Agenda:

* Short introduction to Digital Sunrise Europe project
* Goals and objectives and how we can achieve them.
* What resources we are looking for
* Details about the first DSEU Conference in Cannes Nov 22-23
* How you can join as contributor, consultant, partner or sponsor
* Where are we going in the long run

Date / Time:

Thursday, September, 20 – 18.00 h Central European Time
(Amsterdam, Paris, Berlin, Stockholm, Rome, Madrid..)

Audience

Everybody interested in helping make Europe a better place to work and live

Digital Sunrise Webinar Registration

 

Over 70% of Social Media initiatives FAIL

Here is what happens:

Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver.
Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care of feedback. We also do social media monitoring.
Customer: Great – here are $3,500 per month and I expect you double my followers, grow my fan base, steer up some noise and generate solid leads for me.
Agency: Done deal – we’ll start tomorrow morning.
Now – our agency has 1,700 followers on Twitter 900 friends on Facebook and over 500 connections on LinkedIn. She tweets, posts, uploads images and produces a few cool videos here and there. And because all of this is new and a new deal, all her friends chime in, like stuff and get excited. And so these “leads” are as bad as the contact lists the marketing department bought the other day but the numbers go up :)
First review with the customer:
Agency: Hey – this was super cool. We created 20% more follower for you, you got 20 more @Messages, we grew fans by 25% and the views on YouTube grew by 50%  – how cool is that?
Customer: Awesome :)) Making notes to share it with his boss. Next Marketing meeting is going to be cool. He just can envision the impressive chart. OK what are we going to do next? I need some more details from Social Media Monitoring and an ongoing lead flow now.
Agency: Sure – no problem. We’ll drive traffic to your registration page
The next few days get a bit hectic but the agency is able to tweet, post and blast out the registration page promising some super cool product from company X. The registration key “social media’ will show the company how much power is behind Social Media.
A few weeks later
Agency: Hey – how’s going? Did you see a few leads coming in?
Customer: Hey – you are terrific. Yes we got 35% more lead flow in just 3 weeks this is outstanding…
Agency: Cool – we’ll keep rocking
Six month into it
Customer: Hey – we got to talk. Sales is complaining about those ‘Social Media Leads” they are all crap. We have to shift gear!!!
Agency: I’m so sorry to hear that. Not sure what the issue is we drove hundreds of leads your way.
Customer: I know – I know – but we have to shift gear.
Agency: Well that brings me to another point. One of my clients hired my to work for him full time. I’m really sorry but I won’t be able to continue the engagement.
Customer: Arrrrrgggggg
Customer seeking a new agency
Customer: Here is where we are – the whole story – We have an event in 8 weeks and I really need to show some traction. I need to ramp up the signup rate.
Agency: Totally understand. We have a large team that can tweet for you and generate some substantial buzz. But it’s gonna cost you.
Customer: I understand. I’m ready to make some more substantial investments….
The event didn’t show any serious improvements in signups.
Agency: You know that was way to short notice. Social Media is more long term, building relationships and such.

Does that sound familiar to you?

Does that sound familiar to you?

Why that could never work and bring any tangible results:

1) The Network Mistake

Whoever tweets or posts does that to the network they have. If a person from an agency is tweeting, the audience are her friends and nobody else. Unless the business motivates all their customers and prospects to follow and befriend the people from the agency – there is no connection and no one from the target audience will likely get the posts. Of course they may listen to specific hash tags but that is such a weak connection that it is not worth the effort and cost.

SOLUTION

The market facing teams in the company need to build their connections to partners, customers, vendors and prospects in the first place. If those people tweet and share interesting and valuable content, likelihood of somebody relevant is reading it is much higher. And even more important those teams will develop much better and more intense relationships with their relevant audience.

2) Feedback Mistake

Now lets assume the customer would read about any of the interesting things. Most likely they would get in touch with the agency. That is probably not what a customer understands as very “social” – more so the agency probably doesn’t know all the relevant contacts in the company so they forward new contacts as “leads” to a central person in the company who then in turn looks for the right person. But hey I expect to talk to the author and have an instant dialog – and 5 seconds later I want to go on in my business. So I would follow this age old process only one time and never again. Let alone the load and inefficiency within the organization.

SOLUTION

Have the person who is in charge be the one who provides the content – see previous topic. A customer with a question would be able to get in touch with the person right away and a tweet later he or she has a response. And if the team member does not want to get in touch with a customer – move to a different department.

3) The Content Mistake

The typical “social media marketing campaign” is filled with “valuable content” – but in reality it is a product promotion, event invitation or other business announcements. And obviously why should our agency team build friendships with those unknown customers. Just imagine for a second that your sales team is not very customer oriented and sends people from an agency to play with them golf. What would that conversation look like?  You get the idea.

SOLUTION

Instead of blasting “valuable content” into the face of our new relationships, request the teams to build and strengthen the relationships in the first place. Like they would be on a golf course. The only difference is that 18 tweets cost 2 Minutes 18 holes a full day. The business relevant content can later on be carefully be woven into the conversation – like on the green.

 

I know I know – you don’t have the time to train your team – you need to get it done now. And you don’t see a reason for creating a sound and solid strategy. And you probably don’t have the patience to think through all that in great detail – come on it can’t be that difficult and it looks like the majority of companies do it exactly that way.

I hope this is at least fruit for thought when you start your next social media marketing blast party.

 

 

Most recent awareness initiative – Tweeting #da12social updates

283 tweets generated 3,219,789 impressions, reaching an audience of 802,507 followers within the past 24 hours

 

Top 10 by number of impressions Top 10 by number of tweets Top 10 by number of followers
  1. berriepelser: 1,291,374
  2. axels: 571,389
  3. lorimoreno: 475,550
  4. swissbusiness: 275,952
  5. maritar: 111,314
  6. confluencemedia: 76,914
  7. zaplindasilva: 52,908
  8. henrystradford: 25,792
  9. seodixitbaiju: 22,054
  10. bee_ruud: 20,050
  1. axels: 21
  2. maritar: 14
  3. olafkracht: 12
  4. berriepelser: 9
  5. peterfinney: 9
  6. tzarulnicolai: 7
  7. joclarbh: 6
  8. socialtele: 5
  9. rogerat: 5
  10. serviceplease20: 5
  1. lorimoreno: 237,775
  2. berriepelser: 143,486
  3. swissbusiness: 68,988
  4. axels: 27,209
  5. zaplindasilva: 26,454
  6. henrystradford: 25,792
  7. confluencemedia: 25,638
  8. seodixitbaiju: 22,054
  9. waynehurlbert: 12,721
  10. carlyathorne: 12,260

See More details here: http://www.hashtracking.com/fast-report/?hashtag=da12social
(keep in mind that the stats on hastracking is dynamic and changes every day)

Stimulating growth and business revenue through social media – Stimulating growth and business revenue through social media #da12social

At DG INFSO, we are impressed with the drive and enthusiasm of a project being managed from a variety of independent social media experts throughout Europe in the run-up to the Digital Agenda Assembly 2012. (#da12social)

We asked Axel Schultze, leader of the project to tell us what he is aiming to achieve:

The overarching objective of the project is to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, who grew their revenue and added new jobs by leveraging social media, year over year till 2016.

We seek new ways for a more stable European Union and like to make business leaders and entrepreneurs aware of the opportunities Social Media holds and help them to apply it in a professional and pleasant way.The first few steps of the current DA12 Social project were orchestrated with smart, highly skilled and very motivated people. With nearly no administrative overhead and a leadership style of the social media age, executives, manager, business development people and social media consultants worked all hands on deck together. Autonomous work groups achieved in only two weeks what traditional consulting teams hardly complete in several months.

This is an ambitious project – how long will it take?

The project life span is expected to be from fall 2012 until end of 2016. Teams in every EU country will work with country officials, collaborate with chambers of commerce and related government groups to help SMEs leverage social media to thrive. The teams will be between 10 and 100 people working in the respective industries or geographies by country  – making it a total of approximately 500 engaged mostly part time people in the project. Funds will be sought from many sources, possibly in part from sponsoring industry leaders. We will build a scalable finance model to ensure relative success by 2016 – meaning even if underfunded we will demonstrate partial success.

So what does success look like?

Success is if any of the team members can motivate 25 companies each quarter to leverage social media to grow their export and hire additional employees to do so. Over the course of the next 4 years success is if the team of 500 was able to help 200,000 companies across Europe to grow plus 200,000 who basically learned on their own. If those companies hire just 5 additional people, we created 2 million additional jobs.”

Source

Social Media as a DA platform – #da12social

Like any other initiative in the private or public sector, the Digital Agenda Europe and its eight different topics have the same challenge to overcome: getting to the right audience and spark an engagement – in this case even across Europe. (#da12social)

The commonalities between all topics are striking similar: How to create awareness? How to provide information and updates to an interested audience? How to get enough feedback and crowd source ideas? How to collaborate with a diverse group of people across geographies and time zones? And finally how to share progress and success with the relevant and interested population?

Social media as a platform

Social Media is basically the platform to provide those services and support those concepts. While Social Media is one of the silos within the Digital Agenda, it is predicated to also act as a platform for the other #DA12 topics including Convergent Media Platforms, High Speed Connections, E-Commerce, Data, Cloud Computing, Security or Innovation & Entrepreneurs.

There is no reason why the Social Media group should have the highest level of awareness, other than they use the media for their own activities. Innovation & Entrepreneurship is a very strategic topic for the EU, yet the participation is very low.

It is advisable to provide a Social Media overlay service for all Digital Agenda disciplines to raise awareness and address more people ensuring that relevant and highly skilled experts join the respective initiative.

Action list:

1) Ensure that every DA group has at least one experienced social media practitioner as one of the first functions right when a new DA meeting is planned.

2) Provide coordination services and platforms from the EU to be able to execute a social media initiative. I.e. suggestions for collaboration such as Facebook, sharing images such as Pinterest, easily accessible blogs such as WordPress, presence tools to get everything on one place such as XeeMe. http://xeeme.com/da12social

3) Providing some education for the respective teams to be able to leverage the social web for crowd sourcing, research, collaboration etc.

4) Assist with and request unified social media monitoring to be able to measure progress and success and share that with the public.

@AxelS

The Overall Project Information

The EU is committed to invest Billions of Euro specifically into the digital advancement of EU Member countries and their respective businesses. The EU Commission fully comprehended that the digital infrastructure is the next most important investment of a developed nation. The typical infrastructure evolution starts with clean water supplies, then transportation infrastructure (Water ways, roads, air traffic), radio communication, and now Internet and Social Media. Continuous infrastructure development is the pathway to a successful and globally competitive nation.

Continue reading “The Overall Project Information”

Digital Agenda 2012 Review

Objectives (Per EU Commission)
The main objectives of the Assembly are to:

Assess progress to date on implementation towards the Digital Agenda’s goals and actions and seek ways to improve delivery;
Identify challenges ahead for the implementation of the Digital Agenda and for the information society in general;
Mobilise stakeholders’ actions to make further progress and address challenges.
Review :

Continue reading “Digital Agenda 2012 Review”