Conference Review – Digital Agenda 2012 Conference Brussels
The great work finishes with a great presentation by workshop moderator David Smith at the parliament of the European Commission.
The pan European Social Media Strategy was already mentioned as a great effort of the Digital Agenda Assembly in the morning of that day. No question, thinking out of the box and just doing what needs to be done receives more attention than arguing about what others should do. :)
During the workshop and its presentations on Thursday (June 21) #da12social was “trending” on Twitter. This is an outstanding achievement because Twitter is recognizing only the most intense discussions. So far no public sector discussion ever reached that level. We grew to 90 Million impressions and reached 20 Million people during the Digital Agenda event (per reported data by the Digital Agenda). A HUGE thanks to Berrie Pelser and all of those power networker, some of the best connected people in Europe and approximately 1,900 people who helped spread the word during that day. You know my mantra: “We may achieve the extraordinary – If nobody notices, it won’t make a difference!”
Three major achievements
a) We demonstrated that a highly skilled team has the ability to crowd source important research and then develop a market relevant and success oriented pan European strategy proposal in less time than 6 weeks.
b) We demonstrated to tens of thousands (apparently up to 20 Million people) that Social Media is a serious way to collaborate across an entire continent and allows to achieve results in extreme short period of time at an unprecedented low cost: no travel expense, absolute minimal administrative overhead and on top: next to no environmental deficit.
c) We demonstrated on a broad level that with initiative and courage combined with an open and democratic society – everybody’s contribution does make a difference.
The huge feedback from participants, such as EC members, politicians, event attendees and people from the outside following our activities, made it very clear: We already made a difference.
Obviously that was only the beginning. During the participatory workshops we explored in total 9 activities from which 5 seemed to resonated most. We will make a formal proposal how we can execute those activities and what measurable results we can deliver:
Educate social media professionals across Europe gaining the skills necessary to quickly expand what we started. We trust we can educate at least 2-5 professionals in each EU country that can in turn educate others down the road and lay the foundation for a homogeneous understanding how social media can create measurable business improvements and create new jobs as a result. We have already over 20 applicants from 7 EU countries who are interested in such a program.
2) Growing Export
Create and roll out an initiative that inspires more than 1,000 business leaders across all 27 member countries expanding their export capabilities by leveraging social media, creating success stories others can follow and new jobs based on the expanded business. During the conference we have so far 5 businesses who would like to benefit from that.
3) Business Competition
Initiate a business competition where at least 500 business leaders compete for best possible customer experience, creating business advocates and inspire other business leaders to follow. It is also essential that we not only help entrepreneurs to start a business but equally important grow a sustainable business operation and jobs.
4) Public Sector Involvement
Involve the public sector, such as local authorities, chamber of commerce, unions, local EC outlets in the above initiatives so that we get additional local support on one side and the public sector is “learning by doing” the effects of social media. Also during the conference we saw interest from participants from the Sweden, Spanish and UK government to participate.
5) Industry Collaboration
Cooperate with large enterprises who also want to grow their business in the mid market and are interested in sponsoring a significant amount of money for a pan European awareness campaign that provides the needed visibility to make as many companies as possible aware of the advantages of a single digital market. We have also here some larger enterprises considering to support the initiative.
All of the above have very clearly measurable objectives and an achievable execution deadline: Summer 2013. Currently approximately 20 people each day express their interest to join the initiative. The EC officers clearly encouraged us to continue with what we started.
1) We will document the Social Media Strategy details that we worked on during our preparation meeting and work on a detailed execution and resource plan as well as cost structure over the next few days.
2) We will present all details and an initial time table for going forward on Thursday July 5 Please Register Here. This will include how we can involve other countries (the Swedish and the Spanish team are already constituted), how we can execute the above topics, how we can get funding for the initiative and how we can eventually help creating 2 Million new jobs across Europe by 2016.
3) We will prepare a concrete proposals for each of the five topics explaining how the EC can support our plans.
Taking a break
Again, I want to thank all of you who helped us get that far. This was an unprecedented initiative and I trust we can make a significant contribution to the European economy. I also want to thank everybody from the EC for their encouragement and support for our engagement. It certainly changed my picture about the work of the EC.
For now, take a break, focus on your current priorities and think about to what extend and capacity you can help going forward. I hope I will see most of you at the July 5 online presentation.