Digital Agenda 2012 Review

Objectives (Per EU Commission)
The main objectives of the Assembly are to:

Assess progress to date on implementation towards the Digital Agenda’s goals and actions and seek ways to improve delivery;
Identify challenges ahead for the implementation of the Digital Agenda and for the information society in general;
Mobilise stakeholders’ actions to make further progress and address challenges.
Review :

1) Assesment

Relative to the previous objectives which where more exploratory, then concrete objectives, it looks like there is quite some good progress in visibility. As stated by the internal web team as well as collaborators with the EU, the internal Web Infrastructure however is rather difficult and not easy to collaborate on.

2) Challenges

I see the three biggest challenges for the Digital Agenda Europe – Social Media in
a) Creating more concrete and measurable objectives
b) Rapidly ramping up the level of social media experience to be able to move from tactical experimentation with the media to a strategic engagement
c) Reviewing the current technology and infrastructure and potentially augmenting it with broadly available social media technology as a work base for all constituencies to collaborate on

3) Future Progress

My engagement and commitment is three fold:
a) Mobilizing capable and experienced stake holders from all EU countries to ensure a sustainable development and leadership for the Digital Agenda (Social Media) as well as leveraging existing high end technology for all constituencies to collaborate with each other and the public.

b) Setting measurable objectives and a defined time frame for a Social Media Strategy that: Stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, actively engaged in social media who created new jobs, year over year till 2016.

c) Initiate, lead and execute a Social Media Engagement Strategy to fulfill the above objective by 2016 through crowd sourcing the necessary inputs, programs and actions and leveraging existing expertise helping businesses to thrive, support innovative entrepreneurs create additional jobs and make the public sector more accessible to the population. Success is measured by the number of social media engaged companies who created additional jobs, the measurable increase in social media adoption and the growing number of mentions of said businesses.

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