Economy Differences In Europe

Looking at Europe as a whole we obviously know about all the economic differences. We know that the average income in Romania with roughly  350 Euro is about 20% of the European average. This maybe an advantage to bring production to some of the low cost countries in Europe, but often times work ethics and education is below equivalent countries in other low cost countries in Asia or Latin America. From a pure business point of view we may not care – but from a pan European perspective we need to care. We need to care – meaning help those countries – if we want the European Nation become a leading nation in the world. {EAV:7057dd17e15ae45a}

DSEU Situation

The Digital Sunrise Europe project is about stimulating the small medium businesses across the EU. And that includes all the 27 member states. We are currently offering education and see the roadblocks already. Despite the general heavy discount, it is still too much of a burden for people from the “Yellow Zone” so we need to invest – that they can invest in the future. We basically need to create those markets so that they will become attractive markets in the future.

Suggestion

We may actually create three pricing zones for our professional services offering. The “Growth Starter Kit” which starts at roughly Euro 10,000 may cost only Euro 7,000 in countries from the “Green Zone” and Euro 2,000 in countries from the “Yellow Zones”.

Since there is directly associated cost to all our services, we may actually structure our cost level accordingly. That means for every Euro we pay to people in the “Blue Zone” we only pay 70 Cent in the “Green Zone” and 20 Cent in the “Yellow Zone”

That way we would be able to heavily discount services in the low income countries, but also only pay the low income.

Macroeconomic Development

The downside of the above is obviously that those countries would theoretically never pick up. However if we help to grow then that growth would feed also the increase in income and that is how most healthy economies grew over all.

Education

The only area where this model is not working too well is when education from Blue zone countries need to be made in yellow zone countries. There is nothing to discount and therefor an uneven play – but that must be considered an investment and maybe one that can be sponsored by the yellow country governments?

Love to get your thoughts

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