Like any other initiative in the private or public sector, the Digital Agenda Europe and its eight different topics have the same challenge to overcome: getting to the right audience and spark an engagement – in this case even across Europe. (#da12social)
The commonalities between all topics are striking similar: How to create awareness? How to provide information and updates to an interested audience? How to get enough feedback and crowd source ideas? How to collaborate with a diverse group of people across geographies and time zones? And finally how to share progress and success with the relevant and interested population?
Social Media is basically the platform to provide those services and support those concepts. While Social Media is one of the silos within the Digital Agenda, it is predicated to also act as a platform for the other #DA12 topics including Convergent Media Platforms, High Speed Connections, E-Commerce, Data, Cloud Computing, Security or Innovation & Entrepreneurs.
There is no reason why the Social Media group should have the highest level of awareness, other than they use the media for their own activities. Innovation & Entrepreneurship is a very strategic topic for the EU, yet the participation is very low.
It is advisable to provide a Social Media overlay service for all Digital Agenda disciplines to raise awareness and address more people ensuring that relevant and highly skilled experts join the respective initiative.
1) Ensure that every DA group has at least one experienced social media practitioner as one of the first functions right when a new DA meeting is planned.
2) Provide coordination services and platforms from the EU to be able to execute a social media initiative. I.e. suggestions for collaboration such as Facebook, sharing images such as Pinterest, easily accessible blogs such as WordPress, presence tools to get everything on one place such as XeeMe. http://xeeme.com/da12social
3) Providing some education for the respective teams to be able to leverage the social web for crowd sourcing, research, collaboration etc.
4) Assist with and request unified social media monitoring to be able to measure progress and success and share that with the public.